Damage Defy Protective Shampoo


Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.

Only 1 left in stock


Introducing the next generation of bond building Defy Damage, a game-changing home care system that universally protects color and hair health to help you defy fading and damage. A must-have if you’re partial to color services and exposed to the ravaging effects of daily heat styling, UV, exposure, and environmental pollution.


  • 80% less breakage
  • 5X stronger hair
  • Maintains over 90% of color vibrancy
  • See results after the very first use
  • Leaves hair soft, shiny, and healthy-looking


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