-Free of discolouring silicones, conditioning agents, or ingredients that layer on a dulling, darkening film with each shampoo, so colour and highlights stay vivid and bright.
-Clinically proven to be as gentle on color-treated hair as water.
-Color Wow Color Security is gentle to keep the cuticle tight – without sacrificing rich lather.
-Keeps colour and highlights looking fresh, sparkling and bright.
-For best results, always use with Color WOW Color Security Conditioner.
Color Wow is a cruelty-free brand; they do not test any of their products on animals.